Introduction and Thesis

This is the introduction and thesis from my paper. This is the unrevised version. I plan to reshape it to fit more closely with some of the readings in our class.

In recent scholarship and organizational communication, technical communicators and businesses come across issues that deal with the idea of glocalization. Glocalization is the adaptation of a product or service specifically to each locality or culture in which it is sold. The main issue I want to trace back through five rhetors is how visualization and images might mediate the cultural tensions that arise when a company or service tries to localize itself within a culture that is opposite of its own. By tracing issues of what defines a culture, globalization vs. localization, and how images and visualization play a part in defining how humans perceive the world. I want to try and show that visuals can potentially bridge the gaps in communication in cases of glocalization and different ways in which technical communicators and companies can approach ideas of localization.

It needs some cleaning up and reshaping, but I think it can work in the context of this course.