Introduction Feedback

        I've been trying to narrow down what my paper will concern and I think one of the best ways to do this is to layout a nice introduction in the work you are going to do in the paper to follow. So, in that respect I am posting my introduction to get some feedback on if it clearly exposes the problem that I'm wrestling with at the current moment.

In recent scholarship and organizational communication, technical communicators and businesses come across issues that deal with the idea of glocalization. Glocalization is the adaptation of a product or service specifically to each locality or culture in which it is sold. However, glocalization purely as a marketing concept is outdated in the realm of technical and organizational communication. In order to expand the concept of glocalization in technical communication scholars have to consider cultural difference and ethics when designing brands and visuals glocally. Using Hofstede's cultural dimensions and Appadurai's flexible scapes to define culture, the ethics of visual design and pedagogy, and a case study of glocal branding, the intercultural and glocal can be brought together to produce a more culturally sensitive technical communication scholar and professional.